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Published November 10, 2021

Dot’s Pretzels Purchased by Hershey

Written by
Kim Fundingsland
| The Dakotan
Dot’s Pretzels is being acquired by food giant Hershey as part of a $1.2-billion purchase that also includes Pretzels Inc. Dot’s Pretzels began manufacturing in Velva about a decade ago by owner Dorothy Henke.
Dot’s Pretzels is being acquired by food giant Hershey as part of a $1.2-billion purchase that also includes Pretzels Inc. Dot’s Pretzels began manufacturing in Velva about a decade ago by owner Dorothy Henke.

Part of $1.2 billion deal

VELVA – A product developed by Dorothy Henke in her home kitchen more than 10 years ago is now part of a $1.2-billion acquisition by food giant Hershey. Another pretzel maker, Pretzels Inc., is included in the deal. 

Dot’s Pretzel’s made a meteoric rise on the snack market, eventually growing from a small town to include manufacturing facilities in Kansas and Arizona. Several varieties of Dot’s Pretzels have proven popular with customers throughout a wide area of the United States. 

According to Hershey, Dot’s accounted for 55% of the growth in the snacking industry pretzel category this past year. 

kim.fundingsland@mydakotan.com
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